Why do I need to connect to Facebook when connecting Instagram?

Facebook owns Instagram, and only allows Business Instagram accounts to be connected through a linked Facebook Page.

If you are having issues connecting a Business Instagram account, there are two important things to double-check:

Is your Instagram account linked to a Facebook Page?
You can confirm this in your Facebook Page settings under "Instagram Settings". If it is not linked, you can link it there. Note that only 1 Business Instagram account can be linked to 1 Facebook Page.

Are you an Admin of the linked Facebook Page?
To check your role, go to "Page Roles" in your Facebook Page settings.

Are you sure your Instagram account is a Business account?
Please make sure your Instagram account is a Business account, and NOT a Creator account or Personal account.

NOTE: Only Business Instagram accounts that have been connected to a Facebook Page are supported for direct publishing. To convert your personal Instagram account to a Business account, click here. To connect your Facebook Page to your Instagram Business account, click here.

NOTE: Your Instagram account must be a Business account. Creator accounts and Personal accounts are not supported for direct publishing.

If your Business Instagram account is already linked to a Facebook Page and you are still having issues, try unlinking the Instagram account from the Facebook Page, then linking them again (linking them from the Facebook Page settings).

Afterwards, try to connect the Instagram account in OneUp.

I am still having issues connecting a business Instagram account?

Facebook is currently aware of an issue affecting some users when trying to link a Facebook Page and business Instagram account, and then connecting it to a social media scheduling tool.

Here is a workaround the Facebook team recommends using:

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